Manage, measure and maximise your shopper marketing ROI
If you’re involved in shopper marketing, you’ll be aware of the challenges you face in gathering all the data you need and making sense of it, to inform your decisions and to ensure you’re maximising the ROI on your shopper marketing campaigns. BASE brings all aspects of your promotional activity into one version of the truth, in one intuitive dashboard - including e-commerce promotional campaigns.
£500m
of
investment
insights
50,000
insight
reports
triggered
65+
commerce
categories
evaluated
275,000
total
campaigns
completed
"The insight that BASE has delivered to our teams has been a game changer. The ability to deep dive the data by a number of criteria means that we know exactly what’s working and what isn’t. This ultimately results in an improved ROI, but in addition to that, the BASE team consists of experts in shopper marketing as well as data analysis. That combination, combined with the experience within the Heineken team means that the work we’re doing is being evaluated globally within the group."
If you would like to hear more from Craig about his experience of working with BASE please drop us a line.
"If you can't measure it, you can't improve it." Peter Drucker
Let BASE show you how to TRULY measure your shopper marketing campaigns
